Sublime - Cisco Kid - Robbin’ The Hood
I make no claim to a reputation senor,
And no one has to talk for me.
- Adam Lashinsky, The true meaning of Twitter
No clear reason for existence? Perhaps. Clueless profit centers? Absolutely.
The eyeballs equals ad dollars logic doesn’t hold the weight it once did, but this is a good thing. Web entrepreneurs and their new entrants to the interwebs will have to rely on making money outside of advertising. Consumer and corporate spending on data mining, e-commerce, digital goods, and other non-advertising activities has a higher tangible impact on the real world. As these more tangible models replace ad models the intersection of the web and the real-world will become further intertwined and clear-cut. This dose of reality should make the web a better, more clutter-free, meaningful place. The advertising that does survive on the web will have to provide the same level of entertainment of super-bowl ads or be aligned with consumers’ goals, not competing for their attention.
when is the internet going to go beyond providing information and connecting people? when is it going to really start organizing the solutions to problems small and large? when is it going to start being used to save time instead of waste it? to make the world better?
these trends have certainly started, but the quicker we can advance them, test our assumptions, and overcome our failures, the closer we’ll get to living in a more likable world. acting collectively we can make the world a better place, like michael jackson might’ve wanted circa ‘94…i hope.
(inspired by noticing that i don’t write nearly as much as I once did)
New workspace. We’ve relocated from Champaign, IL to Evanston, IL. Come say hi if you’re in the neighborhood.
Note the ever inspirational Lichtenstein poster.
Enjoy the rest of your friday afternoon with a taste of some unsigned music from The Next Big Sound. This muxtape has a single from each of the top 10 artists on our charts and will be updated weekly.
