david hoffman

21 year old going to school near Chicago, IL. I work on The Next Big Sound & postcard.fm. I like to design things and consume information. Email me at david-hoffman@northwestern.edu. Oh, and I still use AIM.

The ideal is to present exactly the information the user needs-and no more-at exactly the time and place where it is needed.

Jakob Nielsen, Usability Engineering, p. 116

I’m reading about usability heuristics for interface design. 

6 months ago.