observing the internet

• analytics: the number of times per day a person checks analytics and their sanity are closely related.
• creativity: there are a ton of creative mediums, both to create with and distribute ideas. some work better than others.
• feedback: user feedback is a mixed-bag, but generally useless unless collected and pruned carefully and intelligently. 
• traffic: not all traffic is equal. a stumbleupon or digg visit should be worth .5 or .25 what a regular visit is worth. 
• design: design is a little about how it looks and a lot about how it works. but it better look good. 
• risk: every action can be placed on a risk/reward continuum. 
• apples: some things suck when you start them, but end up rewarding. like eating apples - the first bite is full of skin, but by the end you’re glad you ate it. 
• browsers: cross-browser testing takes away time from focusing on building better applications and sites.